The genre of this media product will be in the region of a bass heavy house style which has a lot of garage style sounds included. This genre is heavily dominated by artists such as Hannah Wants and Chris Lorenzo, here is an example.
Purpose
The purpose of this audio product is to purely entertain as it dosent contain any informative or educational information nor does it contain advertisements of any sort so the context in which it will be consumed by the audience will be either in a club, radio or personal music player. The track is also created to sell and make money.
content plan
This track will have a very solid house beat consisting of a thick kick drum, punchy snares and claps and a shuffling hi hat and crash pattern. this beat should create a solid base for the rest of the track to be built up on and follow. I will then have quite a rounded sine sub bass to give the track its meat and give it groove. I will then create a melody with bass sounds which are influenced but old skool garage to give its dirty characteristic found in this genre. Background strings will give the track space and fill up empty gaps in the tracks frequency range giving it diversity. A range of drones and FX from my garage sample library will be sampled to give the track personality and keep it interesting on top of the main melody riff. I will record a vocal sample or main chorus hook then chop it up and sample it to make a percussion pattern on top of the drums.
Production plan
My target demographic for this production will be mostly ABC1 social category and fall in between the ages of 18 and 30. I have chosen this demographic as it is the majority you will find in the types of nightclubs in which my genre track would be played. This social category of abc1 means that they have a larger disposable income in order to enjoy the nightlife and be exposed to my audio product. The gender of my target audience will be evenly male and female as house music as a genre dosent just appeal to one gender. My target audience will also have a strong taste for house music and very bass heavy tracks in particular.
Legal and Ethical issues.
A major issue with this genre of music is the explicit lyrics which can in some ways promote the use of drugs and alcohol so to avoid this i will keep my vocal clean from this kind of promotion. Another legal issue found with house tracks is copyright towards sampling vocals. It is quite common in this new era of house to take a classical vocal and put it to a new style beat, which is perfectly fine if you get permission from either the original recording artist or record label. However for this project i do not have this luxury so I shall record my own vocals which cannot be pulled up for copy right. Copyright will be the main issue within this project as i will be using sounds from sample packs such as effects and drum sounds, but i will not have any problems in my case as I have paid for these in which they come with a royalty free licence. Another consideration for my track is not not cause offence to any specific person or group and to not promote crime or abuse in any way. With this product being all my own work I do not need to worry about a PRS licence however I will have to consider becoming a member with PRS so that when my track is played in clubs and on the radio I don't miss out on royalties.
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